Selling | Out: The History of Gay Male Images in Advertising
A talk with curator Blaine Branchik, PhD will take place on Friday, March 16 at 7 pm.
Today, between 100 and 200 print, video and Internet ads contain LGBT images annually, mostly of gay men. The diversity of these representations is expanding to include depictions of older models, men of color, and multi-generational family units in ads for a variety of product categories. This relatively broad visibility is a recent phenomenon, however. The advertising industry’s incorporation of gay imagery proceeded very slowly, approaching its current volume only in the past 15 years. This exhibit traces the 100-year history of gay male images in advertising over four historical phases in the LGBT rights movement.
Free to attend. Suggested donation $5.
“The Unacknowledged but Century-old History of the Gay Market”
with Curator Blaine Branchik, PhD
The gay market is seen by publications and businesses as large and lucrative. But has it always existed? History shows us that, whether purposefully or inadvertently, U.S. businesses have been marketing to gay consumers for well over 100 years. This market resulted from a series of historical and societal events, paralleling the development of the LGBT community and involving activities on the part of both buyers and sellers. This brief audio history traces the evolution of the gay male market from the late nineteenth century to the beginning of the twenty-first, drawing parallels between events in LGBT history and the kinds of products and services marketed to gay buyers.